Hello Family,

It’s an awesome weekend. I do hope you are having a good time with family, friends and business. Well we are making wonderful progress all the way. Well, hope you are taking stock of your week that about to end and making plans on how to have an even greater week ahead.

Before we share on our traffic tip for today, I want to encourage you with some scripture verses from the bible.

Proverbs 6:6-11

Go to the ant, you sluggard!
Consider her ways and be wise,
Which, having no captain,
Overseer or ruler,
Provides her supplies in the summer,
And gathers her food in the harvest.
How long will you slumber, O sluggard?
When will you rise from your sleep?
10 A little sleep, a little slumber,
A little folding of the hands to sleep—
11 So shall your poverty come on you like a prowler,
And your need like an armed man.

You will succeed my friend. You do have to put in some work though. Refuse to make excuses in your life because no one can aid or help you if you are not properly positioned. You have a vision and a goal, and it is your responsibility to follow it through. Put everything we show you to use and believe God to prosper the work of your hands.

Now, to our post for the day. We have been sharing several tips on driving traffic to your business and we have another tip for you today.


Every customer has a desire they want fulfilled. So, when talking about your product, you can emphasize on how your product solves that problem.

For example, lets say you are a delivery company, you are solving a problem of business owners who have to deliver physical products to their customers. You also solving the problem of customers who don’t want to go into physical stores to buy things. Now, not every product solves a problem. Luxury items like luxury hair, art or designer items do not solve an actual problem. People get these items because of their pleasure.

To sell an item that doesn’t necessarily solve a problem, you would emphasize on the pleasure they would get by owning your product. Some people love fast cars, others may love going on expensive vacations, good clothing or fashion products etc fall into these niches. You can showcase videos, pictures and testimonials of people having fun as their pleasure dreams have become that moment’s reality, creating an experience or yearning for your intending prospects.

That being said, I also believe there are ways to showcase your non luxury business that not only shows the benefit of its use but also the pleasure the users derive from using them. You can do this through video testimonials and the sheer joy of those that bought them, and thus creating a customer connection to the product.

That’s our post for the day and its our joy to share these posts with you. Write us to let us know that you are having value from what we share, so we can give you more valuable content for your business.

Well, until the next post, stay encouraged, inspired and remember the ant. Keep your motivation high, focus on the right materials and people and remain in charge.

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Deaconess Abidemi Ogboru



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